The first whisky water (Pierre & tJuan)
The first whisky water. Non alcooholic.
The water is the one used to make the whisky.
As whisky is made with the combination between “eau + orge + levure” and then they separate the whisky and the water, we decided to re-use that water instead of wasting it, re-equalize its minerals, and put it on the market under the brand of the whisky that was made out of it.
Knowing that the water in question is heated up to 80°C, its pureness is obvious.
We would really like to insist on the “ecological” position of the brand, either by using plastic or glass bottles (which is less poluting?).
What do you think about that?
Cheers,
The water is the one used to make the whisky.
As whisky is made with the combination between “eau + orge + levure” and then they separate the whisky and the water, we decided to re-use that water instead of wasting it, re-equalize its minerals, and put it on the market under the brand of the whisky that was made out of it.
Knowing that the water in question is heated up to 80°C, its pureness is obvious.
We would really like to insist on the “ecological” position of the brand, either by using plastic or glass bottles (which is less poluting?).
What do you think about that?
Cheers,
posted by Pete Jeffs at 5:04 AM
4 Comments:
In the same way that every whiskey has a different flavor, aroma etc. a range of different flavored waters is possible. Subject to the different peat, rock, soil of the source.
Again, the Biota bottle from Colarado, US revolutionary clear bottle made from corn (maize)100% recyclabale is a good bottle material.
The bottle can also be made from the Barley used to make the whiskey.
Also a refundable deposit on the bottle can encourage recycling.
Will it be 'Whiskey Water' co-branded with a Whiskey distiller?
Paul
I wonder about "Water of Dalwhinnie", or "Water of Laphroaig" as a possible means of marketing the product - what do you think, Robin ?? - whilst keeping the association of quality with the label firmly in place ?? You could imagine a deluxe water/whisky combo. Or a pack simply declining the name of the glen or island from which the water comes (note that in French glen means vallée)… more ecological, environmental, geographical.
Have a look at:
http://www.speysideglenlivetwater.com/home.htm
This is a water produced in a whisky making area, not using your whisky water.
Paul
The importance will be making the whole thing credible. There are more than enough highland spring waters and equally whiskys that proclame the spring water as their source of pureness. Be carefull that it is not simply a sub-brand or product spin off.
Whisky means water of life in Gaelic.
water in gaelic - uisce
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