Strikes me as being a bit weak graphically at the moment. The three bubbles dont communicate very much to me.
Well-O I like but find the Wellew unclear, complex, what about Well'eau? Willow is very relevant as it provides miraculous health giving and curative qualities. Check the web for articles about Willow or miracle waters.
The rounded typestyle is appropriate - waterdrops etc.
nous pensons que ce logo en volume évoque beaucoup de chose. L'eau, la nature dans ce qu'elle a de plus profond (la molecule) la simplicité, la pureté. Le gris évoque aussi bien la perle, la goutte que l'asphalte. Quand à water, ce nom nous permet d'appuyer sur cette simplicité. Nous avons retravaillé la typo, plus ronde, avec les proportions de nos boules. Les boules pour nous c'est le trio recyclage, proximité et écologie. Elle sont reliés par un chemin, le chemin de l'eau (et du camion!).
Pensez-vous que nous faisons fausse route? Que peut-on arranger?
I would like to see the latest versions/refinements...
In light of your remarks, is there some way of making the trinity of the 3 drops more interesting visually: scale, treatment, tone/colour? Could you use different effects: 3D, emboss, deboss, etching etc?
What happens to the very fine lines between the drops when this is reduced?
Typo detail, which you may have resolved? the t is too short and does not visually align with the a and e. Needs some typographic refinement here.
What about having the 3 drops on the back of the bottle and seen by transparancy through the bottle from the front?
5 Comments:
décodage : simplicité, pureté, technologie.
je dirai plutôt water to drink, ou drinkable, ou good water, ou...
les pistes wellew sont intéressantes aussi, très.
et si on dit wellew drink, ça fait will you drink, well you drink, et puis wellew évoque willows, la nature...
Strikes me as being a bit weak graphically at the moment. The three bubbles dont communicate very much to me.
Well-O I like but find the Wellew unclear, complex, what about Well'eau?
Willow is very relevant as it provides miraculous health giving and curative qualities. Check the web for articles about Willow or miracle waters.
The rounded typestyle is appropriate - waterdrops etc.
Paul
keep going with the research... think branding and ID - ie specific, simple, original.
nous pensons que ce logo en volume évoque beaucoup de chose.
L'eau, la nature dans ce qu'elle a de plus profond (la molecule) la simplicité, la pureté. Le gris évoque aussi bien la perle, la goutte que l'asphalte. Quand à water, ce nom nous permet d'appuyer sur cette simplicité.
Nous avons retravaillé la typo, plus ronde, avec les proportions de nos boules.
Les boules pour nous c'est le trio recyclage, proximité et écologie. Elle sont reliés par un chemin, le chemin de l'eau (et du camion!).
Pensez-vous que nous faisons fausse route?
Que peut-on arranger?
Pauline et Kenan
I would like to see the latest versions/refinements...
In light of your remarks, is there some way of making the trinity of the 3 drops more interesting visually: scale, treatment, tone/colour?
Could you use different effects: 3D, emboss, deboss, etching etc?
What happens to the very fine lines between the drops when this is reduced?
Typo detail, which you may have resolved? the t is too short and does not visually align with the a and e. Needs some typographic refinement here.
What about having the 3 drops on the back of the bottle and seen by transparancy through the bottle from the front?
Also metallic silver printing?
Paul
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